Terms of Service

Last updated: 9 July 2026 · Privacy Policy · Sub-Processors · Refund Policy · Contact

Orbirank Terms of Service

Last Updated: 9 July 2026 Version: 1.0

1. Introduction and Acceptance

1.1 These Terms of Service ("Terms") constitute a legally binding agreement between you ("Customer," "you," or "your") and N.S. IT SERVICES PTY LTD (ABN 75 122 740 121 / ACN 122 740 121), trading as Orbirank ("Orbirank," "we," "us," or "our"), a company incorporated in New South Wales, Australia, governing your access to and use of the Orbirank platform, software, automation engine, APIs, and all related services (collectively, the "Service").

1.2 By creating an account, clicking "I Agree," or otherwise accessing or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms in full. If you are accepting these Terms on behalf of an organisation, you represent and warrant that you have authority to bind that organisation.

1.3 If you do not agree to these Terms, you must not access or use the Service.

1.4 We reserve the right to update these Terms at any time. Material changes will be notified via email or in-app notice at least 14 days before taking effect. Continued use after the effective date constitutes acceptance of the revised Terms.

2. Description of Service

2.1 Orbirank is an autonomous SEO software-as-a-service ("SaaS") platform that provides website owners and digital marketing professionals with automated SEO auditing, on-page optimisation, content generation, structured data management, publishing assistance, and related tools (collectively, the "Service").

2.2 The Service uses artificial intelligence, including large language models provided by Google (Gemini / Vertex AI), to generate recommendations, content drafts, and automated actions. See Section 14 (AI Transparency Disclosure) for full details.

2.3 The Service is provided as a software tool. Orbirank does not provide professional SEO consulting, legal, financial, or marketing advisory services.

3. Eligibility and Account Registration

3.1 You must be at least 18 years of age and have legal capacity to enter into contracts in your jurisdiction to use the Service.

3.2 You agree to provide accurate, current, and complete registration information and to keep it updated.

3.3 You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must notify us immediately at [email protected] of any unauthorised access.

3.4 One person may not maintain more than one free or trial account. Multiple accounts for the purpose of circumventing plan limits are prohibited.

4. Subscription Plans, Billing, and Payment

4.1 Merchant of Record. All billing, payment processing, subscription management, sales tax calculation, VAT/GST collection and remittance, and invoicing is handled by Paddle.com Market Limited and/or Paddle.com, Inc. ("Paddle"), which acts as the Merchant of Record for all Orbirank purchases globally. When you purchase a subscription, you are entering into a purchase contract with Paddle, subject to Paddle's own Buyer Terms and applicable policies. N.S. IT SERVICES PTY LTD is the software publisher; Paddle is the contracting party for billing.

4.2 Subscription Tiers. Orbirank offers subscription plans as described on the pricing page at [https://orbirank.com/pricing] ("Pricing Page"), which is incorporated into these Terms by reference. Plan features, project limits, credit allocations, and pricing are as published on the Pricing Page at the time of purchase.

4.3 Locked Tier Pricing. Customers who subscribe to a plan at a specific price point will retain that price for as long as their subscription remains active and in good standing ("Locked Rate"). Orbirank reserves the right to increase prices for new subscribers or for existing subscribers who cancel and resubscribe. The Locked Rate applies only to the tier active at the time of original subscription and does not apply across tier upgrades.

4.4 Billing Cycle. Subscriptions are billed in advance on a monthly or annual cycle, as selected at checkout. Annual subscriptions are non-refundable except as required by law or as specified in Section 4.6.

4.5 Automatic Renewal. Subscriptions automatically renew at the end of each billing period unless cancelled before the renewal date in accordance with Section 4.7.

4.6 Refunds. As Merchant of Record, Paddle's refund policies govern all refund requests. Orbirank's standard policy is: monthly subscriptions may receive a prorated refund within 7 days of the initial purchase only; annual subscriptions may receive a prorated refund within 14 days of the initial purchase only. After these periods, all fees are non-refundable except where required by mandatory consumer protection law in your jurisdiction (including EU/UK consumer rights regulations, where applicable).

4.7 Cancellation. You may cancel your subscription at any time through your account settings or via Paddle's customer portal. Cancellation takes effect at the end of the current billing period. You will retain access to the Service for the remainder of the paid period. Cancellation does not entitle you to a refund except as specified in Section 4.6.

4.8 Taxes. Paddle collects and remits all applicable sales taxes, VAT, GST, and similar taxes as Merchant of Record. The price displayed at checkout is inclusive of all applicable taxes where required by law.

4.9 Failed Payments. If a payment fails, Paddle will attempt to retry. We reserve the right to suspend or terminate your account if payment cannot be collected after reasonable retry attempts, with notice provided to your registered email address.

4.10 Free Trials and Promotional Credits. Free trials, promotional credits, or beta access may be offered at our discretion. Unless otherwise stated, promotional periods automatically convert to paid subscriptions at the end of the trial unless cancelled.

5. Autonomous Engine — Customer Authorisation and Responsibility

5.1 Nature of Autonomous Actions. The Orbirank autonomous engine may, with your prior authorisation, take actions directly on your website and connected digital properties. These actions may include, but are not limited to: crawling and auditing your website, generating and publishing SEO-optimised content, modifying on-page HTML elements (title tags, meta descriptions, heading structure, structured data), submitting URLs to search engine indexing APIs, and interfacing with your content management system ("CMS") via credentials you provide.

5.2 Your Authorisation. By enabling automation features within your project settings, you explicitly authorise Orbirank to perform the configured actions on your behalf on the specified properties. You acknowledge that you have the legal right and authority to grant this authorisation for the websites and properties you add to the Service.

5.3 Customer Retains Ultimate Responsibility. You are and remain solely responsible for:

(a) The content published on your website, including any content generated or published via the Service;
(b) The legality, accuracy, appropriateness, and compliance of all website content with applicable laws and regulations;
(c) Any changes made to your website as a result of actions taken by the Service under your authorisation;
(d) Reviewing, approving, or disabling automated actions before or after they are applied, using the controls provided in the Service dashboard;
(e) Maintaining appropriate backups of your website data and content before enabling autonomous actions.

5.4 No Guarantee of Reversibility. While Orbirank provides tools to review and revert certain automated changes, Orbirank does not guarantee that all actions taken by the autonomous engine are fully reversible. You are responsible for maintaining your own version history and backups.

5.5 Approval Workflows. Where Orbirank provides content or action approval workflows within the platform, it is your responsibility to use those controls. Orbirank is not liable for actions that proceed because you configured the Service to operate without manual approval steps.

5.6 Third-Party Platform Compliance. You are responsible for ensuring that your use of the Service, including automated actions, complies with the terms of service of any third-party platforms, CMSs, hosting providers, search engines, or other services connected to your account.

6. Customer Credentials Vault

6.1 Purpose. To enable autonomous actions on your website, you may store credentials with the Service, including CMS login credentials, API keys, FTP/SFTP credentials, hosting panel access tokens, Google Search Console OAuth tokens, Bing Webmaster Tools OAuth tokens, or other access credentials ("Customer Credentials"). These are stored in our encrypted Customer Credentials Vault ("Vault").

6.2 Use Limitation. Customer Credentials stored in the Vault are used exclusively for performing the authorised actions you configure for your own projects. Customer Credentials are never accessed for any other purpose, shared with third parties (except as necessary for technical execution via sub-processors listed in Section 12), used across other customers' projects, or used for any purpose other than executing your instructed automation tasks.

6.3 Customer's Risk and Liability. You acknowledge and agree that:

(a) You store Customer Credentials in the Vault voluntarily and at your own risk;
(b) You are responsible for the accuracy and currency of all credentials you provide;
(c) You must immediately remove or update credentials that are revoked, changed, or compromised;
(d) The liability and risk associated with granting automated access to your website and accounts remains with you;
(e) Orbirank is not liable for any consequences arising from actions taken using Customer Credentials you have provided, including but not limited to accidental deletions, configuration changes, content modifications, or account lockouts on third-party platforms.

6.4 Our Security Commitments. Orbirank commits to the following technical and organisational security measures for Customer Credentials:

(a) Encryption of credentials at rest using industry-standard encryption (AES-256 or equivalent);
(b) Encryption of credentials in transit using TLS 1.2 or higher;
(c) Access to decrypted credentials restricted to authorised automated processes executing your configured tasks;
(d) No human access to plaintext credentials except where required for security incident investigation, with audit logging of any such access;
(e) Regular security reviews of credential handling systems.

6.5 Security Limitations. Notwithstanding the commitments in Section 6.4, no security system is infallible. Orbirank does not guarantee that the Vault is immune to security breaches. In the event of a confirmed breach affecting Customer Credentials, Orbirank will notify affected customers in accordance with applicable data breach notification laws.

6.6 Revocation. You may delete Customer Credentials from the Vault at any time via your account settings. Upon deletion or account termination, credentials will be deleted from the Vault within 30 days, subject to any retention required by law or for security audit purposes.

6.7 Minimum Privilege Recommendation. Orbirank strongly recommends that you provide credentials with the minimum permissions necessary for the tasks you wish to automate. Where your CMS or platform supports role-based access, create a dedicated user account for Orbirank with restricted permissions rather than providing administrator credentials.

6A.1 Path B Option. As an alternative to connecting your own Google Search Console account via OAuth ("Path A"), you may elect to use Orbirank's managed GSC option ("Path B"). Under Path B, Orbirank verifies and registers your website within a Google Search Console property owned and managed by Orbirank on your behalf ("Managed GSC Property").

6A.2 Explicit Consent Required. By selecting the Path B option in your account settings, you explicitly consent to:

(a) Orbirank adding a verification token or DNS record to your website or domain to verify ownership in the Managed GSC Property;
(b) Orbirank receiving and processing GSC performance data (queries, clicks, impressions, positions) for your registered website(s) via the Managed GSC Property;
(c) The Managed GSC Property being controlled by Orbirank's Google account, and data being subject to Google's terms of service for Search Console.

6A.3 Multi-Account Acknowledgment. You acknowledge and agree that under Path B, a single website domain may be verified under Orbirank's Managed GSC Property at the same time as being verified under your own Google account. Both verifications are technically permitted by Google's Search Console product. Orbirank's access to your site's performance data via the Managed GSC Property is limited to the purposes of providing the Service to you.

6A.4 Revocation of Path B Consent. You may revoke consent to Path B at any time by switching to Path A (connecting your own GSC account) in account settings or by contacting [email protected]. Upon revocation, Orbirank will remove the verification for your site from the Managed GSC Property within a reasonable period.

6A.5 Data Use Under Path B. GSC data received via the Managed GSC Property is used solely to provide the Service features you have enabled. It is not shared with other customers, used for marketing or third-party advertising, or retained beyond account termination except as required by law.

7. No Ranking Guarantee

7.1 Orbirank provides SEO automation tools, analytics, and content assistance. Orbirank makes no guarantee, representation, or warranty — express or implied — that use of the Service will result in any specific search engine ranking position, increase in organic traffic, increase in conversions, or any other specific SEO or business outcome. Keyword volume figures and estimates presented by the Service are AI-generated estimates based on available data sources; they are not sourced from an authoritative publisher (such as Google Keyword Planner) unless explicitly stated, and should be treated as indicative only.

7.2 Search engine rankings are determined by search engine algorithms controlled by third parties (including Google LLC, Microsoft Corporation, and others). These algorithms change frequently, are proprietary, and are outside Orbirank's control.

7.3 Any case studies, testimonials, or performance metrics shared in Orbirank marketing materials represent past results achieved by specific customers in specific circumstances and do not constitute a guarantee of similar results for any other customer.

7.4 You acknowledge that SEO results inherently depend on many factors outside the Service, including but not limited to: your website's existing authority and history, your industry and competitive landscape, the quality of your existing content, your hosting performance, your link profile, and external market conditions.

8. Acceptable Use and Prohibited Conduct

8.1 You agree to use the Service only for lawful purposes and in accordance with these Terms.

8.2 White-Hat SEO Guardrail. The Service is designed exclusively for white-hat SEO practices. You agree not to use the Service to engage in, facilitate, or attempt any black-hat or manipulative SEO tactics, including but not limited to:

(a) Keyword stuffing or hidden text;
(b) Cloaking or serving different content to search engines than to users;
(c) Link schemes, purchased links, or artificial link building;
(d) Content spinning, doorway pages, or low-quality auto-generated content intended to manipulate search rankings;
(e) Any other practices that violate Google's Webmaster Guidelines, Bing's Webmaster Guidelines, or other major search engine content policies.

8.3 You agree not to use the Service to:

(a) Violate any applicable law, regulation, or third-party rights;
(b) Transmit any content that is unlawful, defamatory, obscene, harmful, or otherwise objectionable;
(c) Infringe any intellectual property rights of any third party;
(d) Attempt to reverse-engineer, decompile, disassemble, or derive source code from the Service;
(e) Circumvent, disable, or interfere with security-related features of the Service;
(f) Use the Service to scrape, harvest, or collect data about third parties without their consent;
(g) Resell, sublicense, or provide commercial access to the Service to third parties without our prior written consent;
(h) Overload, flood, or conduct denial-of-service attacks on the Service or connected systems.

8.4 Orbirank reserves the right to investigate suspected violations of this Section and, where confirmed, to suspend or terminate your account without refund.

9. Intellectual Property

9.1 Orbirank IP. The Service, including all software, algorithms, designs, trade marks, logos, and documentation, is owned by or licensed to Orbirank and is protected by applicable intellectual property laws. No rights are transferred to you except the limited licence to use the Service under these Terms.

9.2 Your Content. You retain all intellectual property rights in the content, data, and materials you upload to or create through the Service ("Customer Content"). By using the Service, you grant Orbirank a limited, non-exclusive, royalty-free licence to process, store, and transmit Customer Content solely as necessary to provide the Service.

9.3 AI-Generated Content. Content generated by the AI components of the Service on your behalf is provided for your use. You are responsible for reviewing AI-generated content for accuracy, originality, and compliance with applicable laws before publishing. Orbirank does not warrant that AI-generated content is free from third-party intellectual property claims.

9.4 Feedback. Any feedback, suggestions, or ideas you provide regarding the Service may be used by Orbirank without restriction and without obligation to you.

10. Privacy and Data Handling

10.1 Our collection and use of your personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference.

10.2 To the extent the Service processes personal data on your behalf (e.g., website visitor data accessed via integrations), you are the data controller and Orbirank acts as a data processor. The parties agree to execute a Data Processing Agreement ("DPA") if required under applicable data protection law (including the GDPR, UK GDPR, or CCPA).

11. Confidentiality

11.1 Each party agrees to keep confidential any non-public information disclosed by the other party that is designated as confidential or should reasonably be understood to be confidential given its nature.

11.2 Orbirank's obligations include treating Customer Credentials and Customer Content as confidential in accordance with Section 6.

12. Sub-Processors and Third-Party Services

12.1 Orbirank uses the following categories of third-party sub-processors to provide the Service:

Paddle — billing, payment processing, and Merchant of Record services;
Hetzner Online GmbH — cloud infrastructure and hosting;
Cloudflare, Inc. — content delivery, DDoS protection, and DNS;
Google LLC — AI content generation and analysis (via Google Gemini / Vertex AI), Search Console API integration (via customer OAuth), and Bing-adjacent services;
Microsoft Corporation — Bing Webmaster Tools API integration (via customer OAuth).

12.2 An up-to-date list of sub-processors is available at https://orbirank.com/legal/sub-processors.

12.3 Orbirank will notify customers of any material addition or replacement of sub-processors with reasonable advance notice, providing the opportunity to object where required by law.

13. Limitation of Liability

13.1 Disclaimer of Warranties. THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT ANY WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED OR ERROR-FREE OPERATION.

13.2 Exclusion of Consequential Damages. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ORBIRANK SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE SERVICE, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF BUSINESS, LOSS OF SEARCH ENGINE RANKINGS, LOSS OF ORGANIC TRAFFIC, LOSS OF DATA, OR BUSINESS INTERRUPTION, EVEN IF ORBIRANK HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

13.3 Cap on Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ORBIRANK'S TOTAL AGGREGATE LIABILITY TO YOU ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL FEES PAID BY YOU TO ORBIRANK (VIA PADDLE) IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM; OR (B) ONE HUNDRED EUROS (EUR 100).

13.4 Essential Basis. The limitations of liability set out in this Section reflect a fair allocation of risk between the parties and are an essential element of the basis on which Orbirank provides the Service. Orbirank would not provide the Service on these terms without these limitations.

13.5 Jurisdiction-Specific Exceptions. Some jurisdictions do not permit the exclusion of certain warranties or the limitation of certain liabilities. To the extent applicable mandatory law in your jurisdiction prohibits any of the above exclusions or limitations, those exclusions or limitations shall be deemed modified to the minimum extent necessary to comply with such law.

14. Indemnification

14.1 You agree to indemnify, defend, and hold harmless Orbirank and its directors, officers, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to:

(a) Your use of the Service in violation of these Terms;
(b) Your Customer Content, including any claim that Customer Content infringes third-party intellectual property rights;
(c) Automated actions taken by the Service on your website under your authorisation;
(d) Your breach of any applicable law or regulation;
(e) Your use of Customer Credentials and the access to third-party accounts thereby enabled.

15. AI Transparency Disclosure (EU AI Act and General)

15.1 The Service incorporates artificial intelligence systems, including large language models, to generate SEO content, analyse website data, produce recommendations, and automate certain decisions and actions on your behalf.

15.2 Material AI Uses. AI is used in the Service for, among other things: generating and editing content published on your website; producing SEO audit recommendations; determining optimisation priorities; and generating structured data markup.

15.3 Human Oversight. Orbirank strongly recommends that you review AI-generated content and AI-driven recommendations before publication or implementation. Approval workflows are available in the platform for this purpose.

15.4 No Guarantee of Accuracy. AI-generated outputs may contain errors, omissions, inaccuracies, or content that is not suitable for your specific context. You are responsible for reviewing all AI-generated outputs before use.

15.5 EU AI Act. To the extent Orbirank's AI systems are subject to the EU Artificial Intelligence Act (Regulation (EU) 2024/1689) or other applicable AI regulation, Orbirank commits to maintaining compliance with applicable transparency and human oversight obligations as those obligations come into force.

15.6 AI Content Disclosure to End Users. Where applicable law requires disclosure to your website visitors that content was AI-generated, you are responsible for making such disclosures.

16. Term and Termination

16.1 These Terms commence when you create an account and continue until your account is terminated.

16.2 You may terminate your account at any time by cancelling your subscription (per Section 4.7) and deleting your account via account settings.

16.3 Orbirank may suspend or terminate your account immediately, with or without notice, if:

(a) You breach these Terms;
(b) We are required to do so by law or regulatory authority;
(c) We reasonably believe your use poses a risk to the Service, other customers, or third parties;
(d) Your payment is persistently unsuccessful after reasonable notice.

16.4 Upon termination, your right to access and use the Service ceases immediately. We will retain Customer Content and data for 30 days following termination to allow for export, after which it will be deleted, subject to any retention obligations under applicable law.

16.5 Sections 7, 9, 13, 14, 15, 17, and 18 survive termination.

17. Governing Law and Dispute Resolution

17.1 These Terms are governed by the laws of New South Wales, Australia, without regard to conflict of law principles.

17.2 Any dispute arising out of or relating to these Terms shall first be subject to good-faith negotiation between the parties for a period of 30 days.

17.3 If negotiation fails, disputes shall be submitted to the exclusive jurisdiction of the courts of New South Wales, Australia. Australian consumer protection law, including the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010 (Cth)), applies where mandatory.

17.4 EU Consumers. If you are a consumer resident in the European Union, you may also have the right to use the EU Online Dispute Resolution platform at https://ec.europa.eu/odr/.

17.5 UK Consumers. If you are a consumer resident in the United Kingdom, nothing in these Terms affects your statutory rights.

18. General Provisions

18.1 Entire Agreement. These Terms, together with the Privacy Policy, any applicable DPA, and any order confirmation from Paddle, constitute the entire agreement between you and Orbirank with respect to the Service.

18.2 Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect.

18.3 No Waiver. Failure by Orbirank to enforce any right or provision shall not constitute a waiver of that right or provision.

18.4 Assignment. You may not assign these Terms or your account without our prior written consent. Orbirank may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets.

18.5 Force Majeure. Orbirank shall not be liable for any failure or delay in performance resulting from causes beyond its reasonable control.

18.6 Notices. Legal notices to Orbirank must be sent to [email protected]. Notices to you will be sent to your registered email address.

18.7 Language. These Terms are written in English. Any translations are provided for convenience only. In the event of conflict, the English version governs.

Contact

N.S. IT SERVICES PTY LTD ABN 75 122 740 121 / ACN 122 740 121 New South Wales, Australia Email: [email protected] Website: https://orbirank.com